Our NFT white-label client, RECUR, had the exclusive rights to mint Nickelodeon NFTs. They leaned on us to concept and create a web3 marketing campaign to generate hype around their launch. Our team created the “Nickelodeon Splat Factory” a place in the metaverse undergoing slimy experiments to bring our favourite characters from the 90s into web3.

Unlike traditional marketing, NFT marketing is an entirely new ballgame. Birthed in web3 culture, it’s all about grassroots and growth through communities. Paid ads and sponsored content are a way for projects to shoot themselves in the foot. Instead, you have to start from the bottom and utilize ape culture to find success. So we did just that. We brought our campaign to life exclusively on Twitter through organic posts and tweets getting nostalgic NFT lovers excited about the Nickelodeon Splat Factory. We teased BTS NFT creation by extracting slime through old school VHS and we even created utility for the NFTs with a slimy twist. Not a single dollar was spent on media yet within a few weeks we had 50k followers on twitter with a trending hashtag. By the time our project launched, we sold out in minutes and were the #1 trending project on OpenSea, knocking shoulders with blue-chip projects like Bored Ape Yacht Club and CyrptoPunks.

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The concept of the Splat Factory was brought into the real world by RECUR at NFT NYC where attendees could experience the inner workings of the slimy madness.

The concept of mashed up Nickelodeon characters was also introduced here with the help of Steve Aoki who made a mash up of the Hey Arnold and Rugrats! theme songs.

Steve Aoki at the NFT NYC Splat Factory.

What every project hopes to see on drop day. Bonus points if its in under 10 minutes…

The launch was a huge success. Don’t believe me, see for yourself: